If you're here to make a lot of money fast, you're looking in the wrong place! Startups and small businesses are very risky and likely to fail. Investing in early stage companies should only be done using discretionary capital (extra money) and with the expectation that you won’t receive any returns (you might lose it all).
However, there are ways to make money in private companies, and historically it is where the majority of the world's personal wealth is created. It is our belief that the decision to invest on Equivesto should not be solely about financial return, but include other important factors that align with your personal values.
Some reasons to invest include:
- To help see a company and its founder(s) succeed
- To support social or environmental causes that are important to you
- To back members of your community
- For potential investment returns from an exciting business
There can be many other great reasons to invest. In general, our advice is to invest in what you understand and preferably love. If you are a customer, vendor, or community member it is more likely to be a good investment for you. If you don't understand it, it may be a bad idea to invest. Ultimately, the decision is up to you, and we at Equivesto are here to give you the power to choose and the right to participate!