Yes, you can! A well planned an executed marketing strategy is the difference between Success and Failure for your campaign.
We recommend you work with a specialized equity crowdfunding marketing firm to support your raise.
Successful companies typically budget between 10-20% of the target raise amount for marketing.
Because equity crowdfunding involves investment from the public, its important to prepare the marketing for your campaign well in advance, and to begin marketing 1-2 months prior to campaign launch.
Companies should also speak to their network of supporters and build a list of over 100 interested individuals who would be willing to invest on day 1.
Campaign participation often comes form 3 areas. The first 1/3 is the people known by the company and founders. The second 1/3 are people known individuals within the first group, the extended community. The final 1/3 are people who do not know the company and are attracted by the marketing efforts.
The marketing budget is deployed both before and during the campaign to not only attract the final 1/3, but also remind and encourage the first and second 1/3s to participate.
Working with a specialized marketing firm is recommended, as they take over all the work involved with planning and executing much of the marketing strategy, including social media, ads, email campaigns, landing pages, PR, webinars, events, and more.
Reach out to alexander.morsink@equivesto.com if you have questions.