Absolutely! Feel free to market your campaign on your business’ Twitter, Facebook, LinkedIn, Instagram, Pinterest, or even MySpace profile as long as you use the right language and guidelines for the type prospectus exemption you use.
Regulation forbids the use of paid advertising to promote an equity crowdfunding round.
What you can do is notify your existing community of your equity crowdfunding round. You can use social media, email lists, your website, signs in your store, and notifications in your app to do this.
By notify, we mean announce to your community that they can directly invest in you through equity crowdfunding starting at $100, and directly link them to the Equivesto page for your campaign. It is highly recommended to grow your community and network prior to your campaign.
While the equity crowdfunding round is ongoing you can continue to market your business and brand as you were before, however you cannot direct that marketing to your equity crowdfunding campaign.
You can’t promise any type of returns in your notifying posts and you shouldn’t disclose the details of your offer on the materials that you post outside of the Equivesto site. The Equivesto team will carefully guide you before and throughout your campaign to make sure that you are properly notifying people about your campaign.
We have prepared a series of 29 social media post templates that you can use to design compliant posts to use during your campaign. These need to be prepared prior to your campaign start so we can review them.
Reach out to alexander.morsink@equivesto.com if you have questions.