There are lots of ways to market your equity crowdfunding round.
However, when marketing, its important that you keep the information you provide minimal about the deal itself. You are limited to saying that they can directly invest in you through equity crowdfunding starting at $100, and directly link them to the Equivesto page for your campaign.
You can use social media, email lists, your website, signs in your store, and notifications in your app to do this. It is of critical importance to market your campaign and build your community prior to your round.
Essentially, your equity crowdfunding round is an investment opportunity. Legally, investment opportunities can only be offered to individuals who are suitable and a fit for such an investment opportunity. Equivesto's job is to help people sign up and confirm they are a fit for equity crowdfunding investments.
It is highly recommended to grow your community and network prior to your campaign.
You can’t promise any type of returns in your notifying posts and you shouldn’t disclose the details of your offer on the materials that you post outside of the Equivesto site. The Equivesto team will carefully guide you before and throughout your campaign to make sure that you are properly notifying people about your campaign.
We have prepared a series of 29 social media post templates that you can use to design compliant posts to use during your campaign. These need to be prepared prior to your campaign start so we can review them.
Reach out to alexander.morsink@equivesto.com if you have questions.